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Gaming Chair / Office Chair Industry Report 2021 Q2

Language evolves as products do. In 2018, the term ‘gaming chair’ described any type of seating for video game players. At ChairsFX, we’ve used the term to describe racing-style ergonomic desk chairs. Today, a ‘gaming chair’ doesn’t only mean a seat for playing video games. Rather, it describes any type of ergonomic chair that supports PC desk work or gaming. There are social and commercial reasons behind this shift. This 2021 Q2 Ergonomic Industry Report explains.

The Empire returns to lay siege on the gaming chair market
The ergonomic seating industry is now in a rapid state of development.

When millions locked down at home, consumer demand for ergonomic seating skyrocketed. At the same time, business demand for office chairs crumbled. That sparked massive changes in the multi-billion-dollar office seating industry. As the world re-opens, those changes will likely yield positive effects.

Ergonomic seating goes mainstream

The 21st century began on January 1, 2001. Over the past 20 years, ergonomic seating has grown from a niche industry to a red-hot mainstream one.

I bought my first gaming chair in 2017. Back then, there wasn’t much information online about gaming chairs that wasn’t negative. Many articles focused on the racing-style car seat as a gimmick meant to ‘fool’ gamers.

History has proven that theory wrong. Millions of experienced gaming chair users know better. The ‘racing style’ aspect of gaming chairs is aesthetic, not functional. The actual value of a gaming chair is the ergonomic support it provides.

History of ergonomic seating: 2001-2021

Once, ergonomic seating was only for rich people. The gaming chair industry deserves credit for bringing ergonomic awareness to the masses. First, with simple, affordable products that meet ergonomic guidelines. for healthy sitting. Second, by perfecting an online B2C sales model that taught bigger brands how to transition.

  1. First Mass Market Ergonomic Chair (1994). Herman Miller’s pioneering Aeron ergonomic office chairbecame the ergonomic blueprint for every ergonomic chair that followed.
  2. Rise of the Gaming Chair (2006-2019). Desperate engineers rigged a way to sell exotic car seats in a recession. The trend caught on with a rising e-sport industry. It quickly rose as the only ergonomic seating catering to the B2C market. See the History of Gaming Chairs for a detailed look at this timeline.
  3. Gaming Chair Industry Peak (2020). With well-developed business-to-consumer sales channels, gaming chair sales boomed in the lockdown era. This helped bring ergonomic awareness into the mainstream. See our 2020 Gaming Chair Industry Report for details.
  4. Office Chair Industry Rapid Transition (2020). Pre-lockdown, office chair companies earned billions serving B2B markets. Schools, corporations, and government offices were the main clients. Lockdowns collapsed demand in those markets. That led to a rapid switch in focus towards a gaming chair-style B2C model. See this 2020 Office Chair Industry Report for details.
  5. Fall of the Basic Office Chair (2020). These days, almost everybody knows that basic office chairs are bad for your back. If you sit full-time, ergonomic seating is the only healthy option.

Big brands enter the B2C seating market

Before the pandemic, the gaming chair industry’s grip on the consumer ergonomic market went unchallenged. When lockdowns dried up B2B office furniture sales, multi-billion-dollar companies entered the arena.

To date, IKEA (the world’s largest furniture retailer) is the most powerful entrant. Its revenue in 2020 totaled $28.8 billion dollars (around $2 billion net profit).

Office chair company rankings chart by revenue
Top office furniture companies based on revenue.

Other power players entering the arena include some of the world’s top office furniture companies.

IKEA

In mid-2020, IKEA announced a partnership with ASUS Republic of Gamers (ROG). The goal was to release a gaming furniture collection in China by Feb. 2021. In October 2021, it’s planned for a global release.

The February release went as planned. IKEA’s new gaming furniture is now available for sale in China.

The collection includes chairs, desks, and accessories. The chairs aren’t anything special.

IKEA gaming chairs
IKEA’s new Huvudspelare, Matchspel, and Utepselare gaming chairs.

Even so, IKEA has 446 stores in 52 countries. When this collection releases globally, it will surely sell like hotcakes.

Herman Miller

The second-largest office furniture company in the world earned $2.49 billion in 2020. When the lockdown struck, the company reacted swiftly. In April 2020, they slashed salaries by 10% company-wide.

Herman Miller CEO Andi Owen noted the company had huge cash reserves to ride out the slump. “Just as we entered this crisis in a strong financial position, we are taking immediate actions to reduce expenses and manage liquidity…”

Herman Miller gaming chair collection
Herman Miller Aeron, Embody, and Sayle gaming chairs.

In mid-2020, Herman Miller built a slick e-commerce portal into the HermanMiller.com website. In autumn 2020, the company released the Herman Miller Gaming Collection.

It contains classic Herman Miller products with aesthetic tweaks appealing to gamers. The release has been well-received. Today, many of the world’s top streamers use Herman Miller Gaming Chairs.

To ramp up the hype, Herman Miller is also flexing with high-level partnerships. Recently, Herman Miller partnered with Timthetatman. He has 6.4 million Twitch followers, 2.4 million Twitter followers, and 3.9 million Youtube subscribers.

5 best Herman Miller Office Chairs of 2021

HNI Corporation (Respawn Gaming)

HNI is the fourth-largest office chair company in the world. In 2020, it earned $1.95 billion, with $41.9 million in profits.

Respawn gaming chair reviews
Some of the best chairs in the Respawn Gaming collection.

The company owns Respawn Gaming. The best Respawn gaming chairs are all affordable models with mid-range features. Sales are booming.

In a Q4 2020 conference call, CEO Jeffrey D. Lorenger laid it clear:

We continue to drive growth greatly above market rates with our line of RESPAWN branded ergonomic gaming chairs. These products… are expected to continue to fuel our e-commerce business in 2021 and beyond.

Here’s a look at some defining trends since the gaming char industry peaked in 2020.

Secretlab is the gaming chair industry leader

Secretlab is the gaming chair industry leader. There are a few reasons behind the company’s success. First, Secretlab makes the best premium gaming chairs on the market. On paper, Secretlab chair features and design options are unparalleled. In practice, Secretlab chairs are comfortable, attractive, and luxurious.

Secretlab chairs on sale
Secretlab chairs are at the pinnacle of the gaming chair industry for a few reasons.

Second, the company’s after-care support is superb. Secretlab offers a 5-year warranty and takes pride in honoring it.

Third, in 2020, Secretlab worked some logistics magic. While many businesses shrank during the lockdowns, Secretlab aggressively expanded. In 2020, the company opened up distribution centers in Australia, Japan, New Zealand, all of Europe, Malaysia, and more.

Gaming chair B2C business model illustration
Secretlab’s global B2C operation is the most advanced in the industry.

In most major parts of the world, consumers can now buy a Secretlab gaming chair online. That includes a top-quality product delivered to your door, with reliable support, just in case.

Browse Secretlab’s Global Gaming Chair Collection

DXRacer powers gaming chair evolution

Most gaming chairs on the market are copies of other designs. In fact, DXRacer’s 2006 gaming chair remains the blueprint for many chair brands in 2021.

DXRacer gaming chair blueprint
DXRacer’s 2006 blueprint remains the industry standard in 2021.

As another example, Secretlab’s popular Titan chair is one of the most imitated. These days, there are tons of integrated lumbar gaming chairs. Most are straight-up Secretlab Titan clones with different skins. Boring!

Leave it to DXRacer to spark a fresh round of evolution. Earlier this year, the company released some groundbreaking products.

The first is a Modular Gaming Chair concept introduced with the DXRacer Master. At a glance, it also looks like a boring Secretlab Titan knockoff.

DXRacer Master work-from-home chair
DXRacer Master Modular Gaming Chair.

But a closer look reveals a groundbreaking modular concept. You can attach a footrest or laptop stand module to your chair.

You can also swap out the padded faux leather seat for a mesh one. To learn more about the new modular options, check this article:

Best DXRacer Gaming Chairs of 2021

Emerging gaming office hybrid chairs

The DXRacer modular gaming chair concept wasn’t the only brilliant innovation. The company has also developed the world’s first hybrid gaming chair.

DXRacer Air gaming chair
The DXRacer Air is the world’s first full-mesh gaming chair.

The DXRacer Air has the shape and functionality of a premium gaming chair. But instead of padded upholstery, this model uses office chair-style full mesh.

But that’s not all. The DXRacer Air is also fully modular. You can add a laptop stand, footrest, or cup holder. Leather and fabric skins are also available.

DXRacer Air gaming office hybrid
The DXRacer Air is fully modular.

This model is in pre-release. It’s slated for launch in July, 2021. Check this DXRAcer Air Gaming Chair review to learn more.

A second recently-released hybrid is a pair of Sidiz T80 superhero chairs. These are classic ergonomic office chairs with flashy styling that appeals to gamers.

Sidiz T80 gaming chair review
T80 chairs come in classic mesh plus two Marvel superhero styles.

Are these gaming chairs or office chairs? They are technically office chairs but also qualify as gaming chairs.

That explains why our breakdown of ergonomic chair types in 2021 works out like this:

  1. Ergonomic office chairs
  2. Ergonomic PC gaming chairs
  3. Hybrids (part gaming chair, part office chair)

Ergonomic industry leaders 2021

Many ‘market experts’ publish ergonomic seating industry reports online. Most contain sneak previews of information you need to pay thousands of dollars to access. It’s a scam.

Many of the big office corporations publish annual earning reports. Most gaming chair companies do not. Thus, it’s impossible to know how each gaming chair company is performing.

Even so, our team at ChairsFX has enough data to make roughly informed guesses. These picks using internal website traffic, product sales data, social media trends, and Google search trends.

  1. Herman Miller: they make the best ergonomic chairs in the world. They also have the deepest pockets and lots of mainstream media clout.
  2. Secretlab: they make quality chairs, partner with many big names, and serve many global markets. These qualities should keep Secretlab as the gaming chair industry leader for a while.
  3. HNI Corp. Respawn Gaming: Respawn gaming chairs are far from the best in the world. Even so, they’re insanely popular, thanks to a robust marketing campaign. Respawn partners with a growing army of up-and-coming streamers. Each post on the Respawn Twitter account gets flooded with replies from devotees.
  4. GTRacing: this company makes cheaper clones of more popular chairs. Like Secretlab, the company put lots of effort into building a smooth global delivery system. Based on its tight logistics and affordable products, GTRacing has thrived.
  5. DXRacer: as gaming chair design innovation sputtered, DXRacer answered the call. Its modular and hybrid gaming chair concepts will further blur gaming chair/ office chair definitions.

Other brands to watch out for in the coming months include Sidiz and Anda Seat. Both have cool surprises incoming.

Conclusion

By the end of 2021, we predict a further blurring of ‘gaming chair’ and ‘office chair’ definitions. We also foresee a flood of new hybrid chairs designed to appeal to both gamers and office workers.

The huge variety of choices might intimidate first-time buyers. If so, stick with ergonomic fundamentals. To qualify as ‘ergonomic’, a chair needs three components. Adjustable lumbar and armrests, plus a reclining backrest are essential.

For the budget-minded, the best ergonomic office chairs under $300 do the job. They’re comfortable, affordable, and they support the back. On the downside, they’re not very durable.

Paying more will get you more adjustability, a longer warranty, and a higher quality of upholstery.

To keep up-to-date on the latest ergonomic trends, check out our news section:

Gaming chair industry news

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