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Anda Seat Partners with Fnatic, NAVI, EXCEL, and others

Premium chair brand Anda Seat has had a busy summer forging pro esports partnerships. Over the past few months, the company has signed deals with five major league pro esports teams. This report summarizes Anda Seat’s blistering run of alliances over the summer of 2021.

Anda Seat Fnatic partnership
Anda Seat Fnatic edition gaming chair with matching Fnatic hoodie.

If you’re a fan of major league esports, Anda Seat should be on your reader. Recently, Anda Seat signed on as the official Fnatic chair partner for a second year. In May, the company announced a deal with Natus Vincere (NAVI). A few weeks later, Anda Seat announced partnerships with other top teams in the UK, Australia, and China.

Anda Seat Pro Esports Partnerships

This section summarizes the deals Anda seat has recently made with five top esports teams.

Renewed Fnatic Partnership

Based on earnings, Fnatic ranks as the fourth most successful esports team of all time. Founded in 2004, this London-based team has won over 200 championships across 30 different games. These days, Fnatic competes in Apex Legends, CS:GO, League of Legends, and other top titles.

Anda Seat Fnatic chair

The team signed a 1-year partnership deal with Anda Seat in May 2020. Just a few days ago, the squad extended its Amda Seat partnership for another year.

Fnatic Founder and CEO Sam Matthews commented: “Having the right setup is absolutely crucial to maximise your gaming performance. Partnering up with AndaSeat and creating the Fnatic Edition Gaming Chair ensures that both our players and fans across the world are able to enjoy the benefits of AndaSeat’s ergonomic technology.”

Official Fnatic chairs by Anda Seat
This is the official gaming chair of Fnatic for the 2021 season.

The Anda Seat Fnatic Edition gaming chair comes upholstered in steel-grey bonded PVC leather. Like Anda Seat’s other premium chairs, it’s a big and tall model with rich ergonomic features. Key specs:

  • Functionality: 4D armrests (9 cm height range); recline to 160°; multifunction tilt-lock.
  • Comfort: extra-large neck and lumbar pillows.
  • Design: dark PVC upholstery with orange trim. The control levers under the seat are also a brilliant orange.
  • Size rating: 5’9″ to 6’11” tall; 440-pound weight capacity (175-210 cm; 200 kg)

Fnatic chair from AndaSeat $499.99

Available from Anda Seat in America, the UK, EU, and Australia. * Also available from Amazon in the US and UK stores (USD price $529.99).

Natus Vincere (NaVi) is the eighth most successful esports team of all time. Founded in 2009, this Ukrainian-based squad has won 20 Tier 1 events. They’ve also made it to the finals of three consecutive Internationals.

Anda Seat x NaVi chair
The new NaVi design will debut in July 2021.

NaVi CMO “nervo-” Pavlenko commented: “We’re happy to get partnered with AndaSeat. We’ll be able to evaluate our custom chairs together with NaVi fans.”

The new NaVi chairs are slated for release in July 2021. They will be based on Anda Seat’s Dark Demon chair, with custom NaVi detailing.

Anda Seat Dark Demon chairs
Standard Dark Demon chairs come in two different color styles.

The Dark Demon stands out with a flat, wide seat, 4D armrests, and an industry-leading 6-year warranty. Key specs:

  • Functionality: 4D armrests; recline to 160°; seat rocking plus tilt-tension.
  • Comfort: regular-sized neck and lumbar pillows.
  • Standard options: all-black PVC leather or black PVC with red color accents.
  • Size rating: 5’6″ to 6’8″; up to 350 pounds | 167-203 cm; 158 kg weight capacity

Dark Demon from Anda Seat $329.99

Available from Anda Seat in America, the UK, EU, and Australia. * Also available from Amazon in its US and UK stores (USD price $369.99).

Anda Seat x EXCEL Partnership

Around the same time as the NaVi deal, Anda Seat also announced a partnership with EXCEL Esports. That British squad competes in League of Legends, Fortnite, and Valorant.

Its main LOL team competes in the LEC, the top-level League of Legends competition in Europe.

Anda Seat partners with EXCEL Esports
A new EXCEL Esports gaming chair is coming out soon…

Patrick Collins, Head of Partnerships at EXCEL commented. “The AndaSeat team has dedicated over a decade of research and development into designing the perfect gaming chair. This level of passion and commitment is something that we at EXCEL really resonate with…”

Like the new NaVi chair, the new EXCEL edition will be based on the Dark Demon. Anda Seat has not yet announced a release date.

Anda Seat x JD Gaming

On May 28th, AndaSeat signed a partnership with Beijing-based JD Gaming (also known as JDG). JDG competes in the League of Legends Pro League (LPL), China’s premier pro league.

Anda Seat partners with JDG gaming
Anda Seat will work together with JDG on the design of a new team chair.

This deal sees Anda Seat become the official JDG chair supplier. As part of the agreement, Anda Seat and JDG will collaborate on a new chair design.

Anda Seat x Chiefs Esports

In late May, Anda Seat also partnered with the Australia-based Chiefs Esports Club. One of the most well-known Oceania teams, the Chiefs compete in CS:GO and League of Legends.

This deal will see all Chiefs players equipped with Anda Seat gaming chairs. As well, Anda Seat will also provide the seating for Chiefs events held across Australia. This move looks designed to spearhead Anda Seat’s entry into the Australian market.

Chiefs CEO Nick Bobir explained. “As soon as we heard they (AndaSeat) were coming to Australia… we knew this was the perfect chance to create a unique partnership.”

Anda Seat joins Marvel, Menulog, L’Oréal, and Red Bull as high-profile Chiefs partners.

About Anda Seat Gaming Chairs

Anda Seat is one of the big names in the gaming chair industry. The company launched in 2007 as a maker of luxury car seats. In 2013, Anda Seat started producing OEM parts for other gaming chair companies. In 2016, it launched its own gaming chair brand.

ANda Seat gaming chair review
Some of the best gaming chairs in Anda Seat’s 2021 collection.

Cira 2021, Anda Seat offers a diverse range of premium and affordable gaming chairs. Most chairs come upholstered in ultra-durable PVC leather.

Out of the box, all chairs come with a 2-year warranty. However, recent innovations have boosted durability. As a result, Anda Seat now offers an industry-leading six-year extended warranty. To learn more about Anda Seat, check the related articles.

SourceAnda Seat